DATE: Q2, 2013 | MEDIA: Digital | ROLE: Motion Graphics, Production
PROJECT: It’s not just about potato chips anymore, the over arching idea behind this mini web commercial used to promote Pringles Tortillas. Our goal was to make the visuals exciting, energetic and really invoke the felling of fun and being shareable. As the chips animate in, they spiral out as the chips just keep coming. It soon cuts to ad copy promoting the new flavors and ends with eh Pringles logo with a ton of chips falling from top of the frame.